Trade marks are one type of intellectual property (IP) protection that you can obtain for your business. One main benefit of trade mark registration is the ability to commercialise your trade mark, with trade mark licencing being one way to do this. Trade mark licencing is the process by which a trade mark owner allows […]
A trade mark is one of a company’s most cost-effective assets. A registered trade mark’s renewable term is nearly always 10 years. When you average the cost of renewing your trade mark over that time, it can amount to less than a couple of hundred dollars each year. Therefore, when you consider the importance of […]
Once you successfully register a trade mark with IP Australia, you gain the exclusive rights to use, licence and sell your trade mark. In other words, no other business can use your trade mark in relation to the same goods and services that your trade mark protects. To help explain these rights in further detail, […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Trade marks are a critical element of any business, ensuring that your business is known to consumers and competitors alike. In addition, a trade mark provides excellent legal protection, ensuring you have exclusive use of your trade mark. With all the excellent benefits of a trade mark, you may be wondering how to register your […]
As an owner of a textile manufacturing business, you should probably look into protecting your brand. Your business name is your trade brand. It distinguishes your products and services from those of your competitors. Trade marks primarily allow consumers to identify the origin of products or services, but they also increase goodwill and serve as […]
Once you have registered your trade mark, you might be wondering what happens next. Registering your trade mark is only the first step in the life cycle of your trade mark management. With new trade mark filings rising year by year, keeping up with potential infringement is becoming increasingly difficult. Trade mark watch services provide […]
When applying to register a trade mark for your goods or services, you will need to select trade mark classes that you will use this trade mark for. The process of selecting your trade mark classes is essential because it determines the scope of your trade mark protection. Trade mark class 42 is one of […]
With thousands of supermarkets operating Australia wide, competition in the industry is fierce. Having your brand stand out amongst your competitors will help you establish your reputation in your community, therefore generating more sales. The best way to help your brand stand out is to protect your store from trade mark infringement. One way that […]
Suppose you have gone through the trade mark application process and registered your trade mark. Over time, you might consider expanding your business into new markets or offering new goods and services. In this case, you will need to consider what this means for your registered trade marks. Unfortunately, expanding the scope of your trade […]
