If you are thinking of registering a trade mark in Australia, you will need to become familiar with IP Australia. IP Australia is the body responsible for managing trade marks in Australia, categorising them into 45 different classifications of goods and services. For example, clothing, footwear, and headgear all fall under Class 25, one of […]
If you are running a business, you may be getting many messages at once, particularly from your legal and marketing teams. Your trade mark lawyers tell you to register a trade mark before putting it out into the marketplace. On the other hand, your marketing team wants to push forward with the advertising campaign this […]
A trade mark coexistence agreement is an arrangement between two parties to allow shared use of similar trade marks. A trade mark coexistence agreement can be a proactive measure to reduce potential future conflicts about trade mark use. While trade mark coexistence agreements have many advantages, there are also several risks involved with their use. […]
When applying to register a trade mark for your goods or services, you will need to select trade mark classes that you will use this trade mark for. The process of selecting your trade mark classes is essential because it determines the scope of your trade mark protection. Trade mark class 42 is one of […]
A trade mark is an excellent way to protect your business intellectual property (IP). It provides an avenue to stop others from using your brand without your consent. However, suppse you do not have a registered trade mark. In this case, you will have to rely on a claim that your goods or serves have […]
If you are thinking of purchasing or obtaining a license to use a registered trade mark, you will likely need to contact the trade mark owner. One of the main benefits of having a publicly accessible trade mark registry in Australia is that you can easily find the owner of a registered trade mark. To […]
Trade marks are one type of intellectual property (IP) protection that you can obtain for your business. One main benefit of trade mark registration is the ability to commercialise your trade mark, with trade mark licencing being one way to do this. Trade mark licencing is the process by which a trade mark owner allows […]
If you have ever submitted a trade mark application, or have a registered trade mark for your business’ logo already, chances are you are already familiar with the trade mark process. However, as your business grows and evolves, you might be looking to rebrand. This may include amending your logo. In short, it is possible […]
A trade mark is a form of intellectual property protection that distinguishes your brand from competitors. Trade marks can take many forms. Certain trade marks, such as your business logo or other images, may include figurative elements. Therefore, this can make it difficult to conduct a trade mark search. Indeed, conducting a trade mark search […]
Franchising is an increasingly popular business model in Australia, with franchises employing over half a million people and annual revenue exceeding $100 billion across more than 1,300 franchises nationwide. With the intellectual property (IP) of a business forming its entire brand identity, trade marks are the foundation of franchises. Therefore, whether you are a franchisor […]
