Before your trade mark application is approved for registration, it must pass several steps as part of the application process. This includes an assessment by Australia’s trade mark office, IP Australia. IP Australia will determine whether or not your trade mark meets all the requirements for registration. Where your trade mark does not meet IP […]
Your intellectual property (IP) comprises your business’ most valuable assets. This includes your trade mark registrations, which are an excellent way to protect your brand in domestic and overseas markets. With more businesses extending the availability of their products and services overseas, the ability to protect your brand internationally becomes even more important. This article […]
Trade marks are one form of intellectual property (IP) protection that you can seek for your business. A trade mark gives you exclusive use to your trade marked brand asset, including the right to its commercial use. Indeed, a trade mark licensing agreement is one way you can commercialise your trade mark. This article will […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
App creators might avoid trade marks for their app for a variety of reasons. This could be a result of the perceived costs involved in the process of registering a trade mark, the time it takes to apply for a trade mark or a general unawareness of the benefits of trade mark protection. However, trade […]
Building up a following on YouTube takes countless hours and a lot of effort. For this very reason, you want to make sure that the brand you have worked hard to establish has protection from being copied by others. This article outlines how a registered trade mark can protect your YouTube channel name and three […]
As a software developer, you have likely spent many hours perfecting your software before it is ready for use. Given all the effort that goes into developing software, you must take the necessary measures to protect it properly. This includes registering a trade mark for your software name. To help you better understand the importance […]
Registered trade marks are becoming useful and valuable assets for many businesses. A registered trade mark can not only protect your brand from being misused by competitors, but the exclusive rights associated with trade marks can also allow your business to commercialise its trade marks. This article outlines three ways in which you can use […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
It might be surprising to know how common trade mark infringement is. Unfortunately, it is becoming increasingly common. This is due to the competitive market as businesses register more trade marks to protect their brand. To limit the possibility of finding yourself in an unwanted trade mark dispute, this article outlines what trade mark infringement […]