A trade mark is a type of intellectual property (IP) protection that gives you exclusive rights to use and commercialise your business’ brand assets. These exclusive rights serve as a useful legal and marketing tool, enabling you to grow your business through effective branding. For example, you might choose to obtain a trade mark over […]
Your intellectual property (IP) is one of the most important parts of your business. Trade mark protection is a great way to protect your business’ IP. It usually provides you with exclusive rights to the use and commercialisation of your trade mark. However, in certain instances, it is possible to have identical trade marks co-existing […]
A trade mark is one type of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks are important as they help distinguish your brand from others, ensuring your goods and services stand out from your competitors. Whether you are a sole trader or are the director of a company, […]
A trade mark is any sign you use to distinguish your business’ goods and services from others. In this sense, a sign could be your business name, logo, colour, shape and sometimes a combination of these things. If you use a trade mark in the day-to-day operation of your business, you might consider registering your […]
When it comes to protecting your trade marks, using the appropriate trade mark symbol is important. By using the appropriate trade mark symbol, you are essentially notifying others that you are claiming your unique sign as a trade mark. However, many business owners are unaware of the potential issues that can arise if they misuse […]
A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
Whether you are an Instagram influencer or using Instagram as a marketing platform for your business, you might be wondering how you can protect your name. To help protect your brand and have it stand out, you should consider registering a trade mark. This article will guide you through the four key steps to register […]
There is a very fine line between popularity and market dominance, with the latter often having negative consequences in the trade mark domain. Over time, a brand might become so famous that it becomes a household name. While seemingly good for business, this has led to companies losing their trade mark registration through trade mark […]
Whether you own a registered trade mark or use a trade mark under a licensing agreement, there are a few ways you can breach trade mark law. Notably, the Trade Marks Act grants the owners of registered trade marks the exclusive right to use and authorise the use of their trade mark. If you infringe […]
A trade mark registration is one type of intellectual property (IP) protection that gives you exclusive rights to the use and commercialisation of your trade mark. A trade mark can help distinguish your brand from your competitors, even in international markets. If you are considering registering your trade mark, you might be wondering exactly where the […]