Trade mark opposition is where any third party formally objects to the registration of a trade mark application. While the opposition process is fairly structured, it can quickly become a demanding process with different deadlines and evidentiary requirements at every stage. This article outlines four mistakes you should avoid when opposing a trade mark application […]
Put simply, trade mark opposition is where someone formally objects to the registration of a trade mark. You can initiate a trade mark opposition for a number of reasons, the most common being that you oppose the accepted trade mark on the basis that it is too similar to your existing trade mark. This article […]
Selecting a trade mark class that best suits the goods and services you wish to protect can be a tricky task. This is especially true considering how extensive the Trade Mark Classification Search is. However, if you bear in mind the following five points outlined in this article, the process of selecting the right trade […]
Choosing the right class in your trade mark application can be a tricky process. This is especially the case if you are unfamiliar with the different classes available for protection. If you select the wrong trade mark class, the goods and services associated with a trade mark may go unprotected. To avoid this occurring, this […]
As your business grows in both value and success, protecting your business logo becomes more important. One of the best ways to protect your business logo is to register it as a trade mark. A trade mark shows your competitors and consumers that you consider your logo a valuable part of your business – enough […]
A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
As you would know, your production company’s name means everything in the media industry. Your company name not only reflects the quality of media your company produces, but it also reflects your company’s culture and the types of creatives who work within your team. For this reason, it is important that you protect your production […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
Since your brand is likely at a volatile stage of growth, it is important that you consider ways to prevent competitors from misusing your brand image. Fortunately, a registered trade mark can provide your startup with this invaluable protection. By asking yourself the following questions before you register a trade mark, you can determine whether […]