A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
As a textile industry business owner, you are probably considering trade mark registration to protect your intellectual property internationally. This will help you protect your brand in the competitive fashion industry. There are two options for Australian trade mark owners to obtain international trade mark protection. These are: making an international application via IP Australia, […]
China is Australia’s largest trading partner, with two-way trade between China and Australia contributing to more than 24% of Australia’s total trade for the 2017-18 financial year. Therefore, when developing your business and determining its growth, you must account for potential expansion into China and the best way to protect your trade mark when doing […]
With a unique ‘one country, two systems’ policy that distinguishes it from mainland China, Hong Kong is a unique market for Australian businesses. Considered an international financial hub and an excellent base for Australian businesses entering the Asian market, many Australian businesses are already taking advantage of the Australia-Hong Kong free trade agreement. It is […]
Once you have considered your intellectual property (IP) assets and protected them, such as through obtaining trade mark registration, it is important that you devise a strategy for their ongoing protection. An IP strategy is a great way to help you monitor, revise and manage your IP. It can provide structure to ensure you get […]
As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
When you are setting up a business and establishing your brand, you may be struggling to decide what you can register as a trade mark. Unfortunately, there is often a lot of confusing information about what you can and cannot register for a trade mark. If you are registering a trade mark for your business’ […]
Suppose you have a business in Australia, and you are considering expanding overseas. You naturally will want to bring your registered trade mark into your overseas business. However, having a trade mark in Australia does not automatically grant protection in another country. You must take active steps to have it recognised overseas. The Madrid Protocol […]
You must register your trade mark with the China Trade Mark Office (CTMO) if you wish to protect it in China. A trade mark registration can provide you with more straightforward and cost-effective enforcement alternatives than are otherwise accessible, such as criminal remedies against counterfeiters. Without registration, enforcement under China’s rules and regulations on the […]
