A trade mark is a form of intellectual property protection that distinguishes your brand from competitors. Trade marks can take many forms. Certain trade marks, such as your business logo or other images, may include figurative elements. Therefore, this can make it difficult to conduct a trade mark search. Indeed, conducting a trade mark search […]
Trade marks are one type of intellectual property protection. A trade mark helps distinguish your brand from competitors by giving you the exclusive rights to use the mark in connection with your business. The trade mark classes system separates trade marks by their use. One of these classes is class 32, which covers beer and […]
Many trade mark owners are unaware of the reasons why IP Australia can reject their trade mark application. This often results in confusion and frustration when applicants find out that their application has not succeeded. To minimise the potential of IP Australia rejecting your application, this article will outline the common grounds for rejection. Doing […]
Franchising is an increasingly popular business model in Australia, with franchises employing over half a million people and annual revenue exceeding $100 billion across more than 1,300 franchises nationwide. With the intellectual property (IP) of a business forming its entire brand identity, trade marks are the foundation of franchises. Therefore, whether you are a franchisor […]
China is Australia’s largest trading partner, with two-way trade between China and Australia contributing to more than 24% of Australia’s total trade for the 2017-18 financial year. Therefore, when developing your business and determining its growth, you must account for potential expansion into China and the best way to protect your trade mark when doing […]
You might be surprised one day to receive in your e-services inbox a notice of opposition to your trade mark application. Whilst opposition proceedings are fairly common, they can quickly become complex given the different deadlines and evidentiary requirements at each stage of the process if you choose to defend the opposition. This article outlines: […]
Trade marks are an excellent tool to help your brand stand out amongst competitors. Accordingly, it is important to register your trade mark to receive the best protection. Registration allows you to enjoy the full benefits of trade mark protection. To help you with your trade mark application, this article will take you through the […]
A trade mark is one way to help your brand stand out in the marketplace. Businesses will often seek to register a trade mark for their business name, logo, slogan or even their business’ jingle. However, while trade marks can take many forms, there are some restrictions on what you can and cannot register as […]
Given the competitive nature of the music industry, protecting your intellectual property (IP) as an artist should be a high priority. However, it can be difficult to know where to even begin when it comes to trade mark protection. To help, this article provides a brief outline of: the benefits of trade mark registration; how […]