Your intellectual property (IP) is an important business asset, making it essential to protect it properly. To best look after your IP, you might be considering trade mark registration. A registered trade mark gives you exclusive rights to the use and commercialisation of your trade mark. However, there are several restrictions when it comes to […]
Many small business owners use registered trade marks to protect their intellectual property. Registered trade marks can protect the features of your brand that make it distinguishable. This is because a registered trade mark gives you the exclusive right to use, license and sell your trade mark concerning your business’ goods and services. To cut […]
A trade mark is a type of intellectual property (IP) protection that gives you exclusive rights to use and commercialise your business’ brand assets. These exclusive rights serve as a useful legal and marketing tool, enabling you to grow your business through effective branding. For example, you might choose to obtain a trade mark over […]
Whether you own a registered trade mark or use a trade mark under a licensing agreement, there are a few ways you can breach trade mark law. Notably, the Trade Marks Act grants the owners of registered trade marks the exclusive right to use and authorise the use of their trade mark. If you infringe […]
A trade mark registration is one type of intellectual property (IP) protection that gives you exclusive rights to the use and commercialisation of your trade mark. A trade mark can help distinguish your brand from your competitors, even in international markets. If you are considering registering your trade mark, you might be wondering exactly where the […]
With branding being linked to reputation and popularity, your brand is ultimately the key to success for many businesses. However, having a unique brand name does more than just help you stand out from competitors. Having a unique brand name is a requirement if you wish to register a trade mark. This article will take you […]
In your day-to-day activity, it is highly likely that you will come across at least one registered trade mark. A trade mark is a form of intellectual property that distinguishes your business’ brand from others in the market. In the instance where you successfully register a trade mark with IP Australia, you gain the exclusive […]
A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
Whether you are an Instagram influencer or using Instagram as a marketing platform for your business, you might be wondering how you can protect your name. To help protect your brand and have it stand out, you should consider registering a trade mark. This article will guide you through the four key steps to register […]
Trade marks are an essential part of building and maintaining your brand, providing you with exclusive rights to the use and commercialisation of your brand assets. You should consider registering a trade mark for your business’ most important intangible assets. However, you may decide that you no longer need your trade marks anymore at some […]