As the owner or organiser of a sports club, you might be thinking what forms of intellectual property exist within your club. You would be surprised to know that your club’s ‘brand’, including features that make up its reputation, can be protected through trade marks. To help you decide whether to apply for a registered […]
Having gone to the effort of registering a trade mark, the last thing you want to face is an opposition for non-use. If someone successfully opposes your trade mark application for non-use, you run the risk of IP Australia entirely removing your trade mark from the Registry. To avoid this, this article explains the grounds […]
If you have ever submitted a trade mark application, or have a registered trade mark for your business’ logo already, chances are you are already familiar with the trade mark process. However, as your business grows and evolves, you might be looking to rebrand. This may include amending your logo. In short, it is possible […]
A trade mark is one of a company’s most cost-effective assets. A registered trade mark’s renewable term is nearly always 10 years. When you average the cost of renewing your trade mark over that time, it can amount to less than a couple of hundred dollars each year. Therefore, when you consider the importance of […]
Trade marks are registered in connection with a specific class of goods or services. Therefore, the trade mark you register can only protect the good or service you have specified in your application. For this reason, it is important that you accurately specify which classes you wish your trade mark to protect. Doing this will […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
A company’s intellectual property can be one of its most valuable assets. Therefore, it is worth considering how your company might protect its intellectual property via registered trade marks. A registered trade mark protects the features of your company that make it distinguishable from others in the industry. This can include your company name, logo […]
As a jeweller, you will likely want to register a jewellery trade mark to protect your intellectual property and make your brand more recognisable. However, many jewellers fail to maximise their brand value when registering a trade mark with IP Australia, Australia’s trade mark registration body. Instead, they make simple mistakes that damage a trade […]
You have decided to establish your own food truck company. You have your original concept a food truck, a website, and a social media presence. Then, it occurs to you that you have done nothing to safeguard your company’s intellectual property rights. This article covers the measures you should take to safeguard your food truck […]
A trade mark examiner from IP Australia may request that you file evidence of use under the Trade Marks Act 1995. The evidence can be related to ‘future intended use’ or ‘current use’ (depending on whether you have begun using the trade mark in commerce yet). The term ‘evidence of usage’ generally refers to information about […]
