If you are thinking about applying for a registered trade mark, you should consider what class of goods and services your trade mark will protect. When applying for a trade mark with IP Australia, you must register a trade mark in connection with a particular class of goods or services offered by your business. You […]
Once IP Australia has approved a registered trade mark, a unique trade mark number identifies your trade mark. Therefore, you will need to identify your trade mark number in the relevant documents in the instance where you want to license, assign or renew your trade mark. This article outlines two ways to retrieve your trade […]
Whether you are in the process of buying a registered trade mark, or are just thinking of purchasing one, there are a few important points you should consider. This will help you ensure that the trade mark you purchase is ultimately worth buying and suited to your business. This article outlines four tips for buying […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
When working as an artist and establishing your brand, you might be debating whether you should trade mark your name. Artists’ names are often closely tied to their craft and, therefore, their business, making registering a trade mark for their artist name an important consideration. For artists, their name is a business asset with significant […]
As your business grows, the need to protect its intellectual property (IP) increases. Registering a trade mark for elements of your business’ brand is one way to do this. Trade mark registration has a multitude of benefits, including providing you with exclusive rights of use. One of the first steps to apply for trade mark registration […]
How many companies could you name based simply on a single form, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their symbolic form or colour. All of these factors contribute to brand equity and can be protected by trade mark registration. A trade […]
Although the process of applying for a registered trade mark is relatively straightforward, it is easy to make mistakes during the application process, which can lead to further costs. This article outlines five points you should consider when applying for a trade mark yourself. 1. Are Trade Marks Right for You? Before trade mark registration, […]
Trade marks are a critical element of any business, ensuring that your business is known to consumers and competitors alike. In addition, a trade mark provides excellent legal protection, ensuring you have exclusive use of your trade mark. With all the excellent benefits of a trade mark, you may be wondering how to register your […]
