A trade mark is one of a company’s most cost-effective assets. A registered trade mark’s renewable term is nearly always 10 years. When you average the cost of renewing your trade mark over that time, it can amount to less than a couple of hundred dollars each year. Therefore, when you consider the importance of […]
One of the key benefits of trade mark registration is the exclusive rights to commercialise your trade mark. This includes licensing your trade mark. Licensing a trade mark refers to the process of a trade mark owner giving someone permission to use their trade mark within certain limitations. Typically, this is in exchange for payment. If […]
