A trade mark registration is one type of intellectual property (IP) protection that gives you exclusive rights to the use and commercialisation of your trade mark. A trade mark can help distinguish your brand from your competitors, even in international markets. If you are considering registering your trade mark, you might be wondering exactly where the […]
A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
Trade marks are an essential part of building and maintaining your brand, providing you with exclusive rights to the use and commercialisation of your brand assets. You should consider registering a trade mark for your business’ most important intangible assets. However, you may decide that you no longer need your trade marks anymore at some […]
If your trade mark application has been refused, you are probably concerned about the next step to take. You should consider a range of factors when deciding the best option for you, particularly why your application was refused. This article will take you through the common reasons for trade mark refusals and three potential pathways […]
Your trade mark application can lapse for several reasons. Namely, you may have failed to respond to an adverse report or pay the appropriate fees on time. In any event, a lapsed application means that your application is not valid. Therefore, IP Australia has not registered your application and entered it on the Trade Mark […]
Before your trade mark application is approved for registration, it must pass several steps as part of the application process. This includes an assessment by Australia’s trade mark office, IP Australia. IP Australia will determine whether or not your trade mark meets all the requirements for registration. Where your trade mark does not meet IP […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
Protecting your business’ intellectual property (IP) is a critical step in establishing your business’ brand. Trade mark protection helps define your brand and the direction of your business. With this in mind, you may wonder if you can add a class to your trade mark when registering or maintaining a trade mark. This article will […]
We all understand the value of a company’s brand. Good businesses invest a lot of time (and money) into developing a memorable business name and brand image. Likewise, if you make the right moves, your brand may be able to stand out from the crowd. Indeed, protecting your business name from competitors using it is […]
A trade mark coexistence agreement is an arrangement between two parties to allow shared use of similar trade marks. A trade mark coexistence agreement can be a proactive measure to reduce potential future conflicts about trade mark use. While trade mark coexistence agreements have many advantages, there are also several risks involved with their use. […]
