For many businesses, branding is the ultimate key to success. This is particularly true for fashion brands, where branding is inherently linked to your reputation and popularity. To protect your streetwear brand, it is important that your competitors do not use your brand for their own benefit. One way that you can protect your brand […]
As soon as IP Australia advertises a trade mark application as accepted, you have two months to decide whether to oppose the application. You can oppose a trade mark application for several reasons, whether because the application is for a trade mark similar to your registered trade mark, or your trade mark that has already […]
Many trade mark applicants are unaware of the different costs and fees involved when registering a trade mark. Without considering these fees, you could find yourself spending more on a trade mark than you had anticipated. To avoid this, this article outlines some of the costs you should consider before registering a trade mark. Trade […]
Nowadays, many businesses depend on the online market to generate sales. For this reason, a domain name can be one of the most important ways that your business establishes itself in this market. A domain name gives online businesses a unique electronic address that allows your customers to find your business’ website. If you are […]
In Australia, intellectual property law recognises both registered and unregistered trade marks. An unregistered trade mark, otherwise known as a common law trade mark, is not just a sign that someone has used for their goods and services. Rather, it is a sign that consumers can use to distinguish your business’ goods and services from […]
If you are an overseas business owner wanting to trade in Australia, you should consider protecting your intellectual property (IP) in Australia. This includes your trade marks, as an existing trade mark in your home country will not be protected in Australia. This article will take you through some key things to consider if you are […]
When it comes to protecting your trade marks, using the appropriate trade mark symbol is important. By using the appropriate trade mark symbol, you are essentially notifying others that you are claiming your unique sign as a trade mark. However, many business owners are unaware of the potential issues that can arise if they misuse […]
A trade mark is any sign you use to distinguish your business’ goods and services from others. In this sense, a sign could be your business name, logo, colour, shape and sometimes a combination of these things. If you use a trade mark in the day-to-day operation of your business, you might consider registering your […]
A slogan can help differentiate your business from competitors and, therefore, be one of your most valuable assets. Like any valuable asset, you should take specific measures to protect your slogan. However, before you register your slogan as a trade mark, you should consider whether: your slogan is substantially identical or deceptively similar to another […]