Suppose you have gone through the trade mark application process and registered your trade mark. Over time, you might consider expanding your business into new markets or offering new goods and services. In this case, you will need to consider what this means for your registered trade marks. Unfortunately, expanding the scope of your trade […]
Designing your brand assets is the first step in protecting your brand’s intellectual property (IP). Considering IP from the start of your business journey and designing your brand is an excellent way to ensure asset protection. These brand assets might include your business logo, name, packaging, slogan, or song. To be eligible for trade mark […]
As a textile industry business owner, you are probably considering trade mark registration to protect your intellectual property internationally. This will help you protect your brand in the competitive fashion industry. There are two options for Australian trade mark owners to obtain international trade mark protection. These are: making an international application via IP Australia, […]
A trade mark coexistence agreement is an arrangement between two parties to allow shared use of similar trade marks. A trade mark coexistence agreement can be a proactive measure to reduce potential future conflicts about trade mark use. While trade mark coexistence agreements have many advantages, there are also several risks involved with their use. […]
When you are in the middle of trade mark registration, and you think everything is going smoothly, you might be surprised to receive an opposition to your trade mark application. But before you start defending your application, you should get the advice of a trade mark lawyer. An expert trade mark lawyer can advise you on […]
In the music industry, a name is often associated with its artist’s reputation. Your listeners likely associate your DJ name with the type of music you produce, the quality of your production as well as your DJ services. Therefore, it is essential to prevent your name from being copied or misused by others in the […]
A title can say a lot about a film. It can reference a major theme or critical moment in the film and centre the audience’s focus on the main character. For this reason, some filmmakers seek to protect their film’s title under trade mark law to distinguish their film from others in the film industry. […]
You can use a registered trade mark to protect your brand from being misused by others in the music industry. A registered trade mark protects the features of your brand that make it distinct from your competitors. In addition, it provides you with the exclusive rights to use, license and sell your mark. This means […]
An essential feature of a registered trade mark is its distinctiveness. Distinctiveness means that the trade mark is recognisable and unique enough to identify your brand and the source of your products. For example, the IKEA branding is highly distinctive as you immediately associate the logo with IKEA goods and services. This is important because […]
Registering a trade mark can be a long and tedious process. Once IP Australia accepts your application, you might feel relief and think that there is nothing more to be done. However, as the owner of a registered trade mark, you should make sure that you use your trade mark. After IP Australia has approved […]
