Trade marks are an excellent tool to help your brand stand out amongst competitors. Accordingly, it is important to register your trade mark to receive the best protection. Registration allows you to enjoy the full benefits of trade mark protection. To help you with your trade mark application, this article will take you through the […]
Given the competitive nature of the music industry, protecting your intellectual property (IP) as an artist should be a high priority. However, it can be difficult to know where to even begin when it comes to trade mark protection. To help, this article provides a brief outline of: the benefits of trade mark registration; how […]
If you come across a business that has copied or used a similar mark to your registered trade mark, your gut instinct might be to pursue legal action for trade mark infringement. However, infringement does not necessarily arise in every instance where someone uses an identical or similar trade mark. In this article, we explain […]
A trade mark is one way to help your brand stand out in the marketplace. Businesses will often seek to register a trade mark for their business name, logo, slogan or even their business’ jingle. However, while trade marks can take many forms, there are some restrictions on what you can and cannot register as […]
Protecting the brand of your business is critical to its success. One key way to protect your business’ brand is by registering a trade mark for your brand’s assets. Trade mark registration has a multitude of benefits, including giving you the exclusive rights to use and commercialise your trade mark. Importantly, you must stay on […]
IP Australia is a government body in charge of trademark registration. They categorise trade marks into 45 different classes of goods and services. These classes allow different sorts of enterprises to register their trademarks in the categories that are most relevant to their main business. In particular, class 18 includes leather, leather imitations, travel items […]
When running a business, you may have some valuable assets that you would like to protect. On top of physical belongings that you must secure, you may also have intangible assets that require protection through a trade mark. Before filing a trade mark application, it is important to understand the entire process and how protection […]
If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to obtain trade mark registration. Trade mark registration is one way to protect your business’ intellectual property (IP) and ensure your brand has sufficient protection […]
In 2020, multinational technology company, Apple, entered into a trade mark dispute with food blog, Super Healthy Kids. The dispute was over Super Healthy Kid’s use of a pear in their logo. Apple’s opposition was on the basis that the pear would be too similar to their iconic apple logo. Likewise, Apple believed the logo […]
