At its core, a registered trade mark must be capable of distinguishing one business from another. If you have two similar trade marks which overlap in function, this can cause great confusion amongst consumers. Consequently, IP Australia can reject your application if it is substantially identical or deceptively similar to an existing trade mark. This […]
If you are a new business looking to protect your brand, or an established business looking to further your brand’s security, you may be considering a trade mark for your business’ name. However, it is important to know that your registered business name is not the same thing as a registered trade mark. This means […]
Preparing your trade mark application can be a stressful experience. However, knowing what IP Australia (as the agency that administers trade marks in Australia) expects from your application will make a world of difference. When it comes to protecting an image via a registered trade mark, you must ensure that you clearly represent your image […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
A trade mark is one way for you to increase the value of your brand. A trade mark helps distinguish your brand’s assets from competitors by giving you exclusive rights to the use of your trade mark. One type of trade mark you can register is the three-dimensional shape of your goods. To help you […]
Major companies do not establish their brand overnight. Instead, the process takes place over a long period of time and requires significant investment in intellectual property (IP). This includes investment into trade marks. Therefore, this article will take you through the importance of trade mark registration for your startup. When Should a Startup File for […]
A trade mark is a form of intellectual property protection that distinguishes your brand from competitors. Trade marks can take many forms. Certain trade marks, such as your business logo or other images, may include figurative elements. Therefore, this can make it difficult to conduct a trade mark search. Indeed, conducting a trade mark search […]
Many trade mark owners are unaware of the reasons why IP Australia can reject their trade mark application. This often results in confusion and frustration when applicants find out that their application has not succeeded. To minimise the potential of IP Australia rejecting your application, this article will outline the common grounds for rejection. Doing […]
Trade marks are one type of intellectual property protection. A trade mark helps distinguish your brand from competitors by giving you the exclusive rights to use the mark in connection with your business. The trade mark classes system separates trade marks by their use. One of these classes is class 32, which covers beer and […]
Having a registered trade mark can give you certain exclusive rights as a business owner. One of the most common things that individuals try to protect with a registered trade mark is the name of their products. Registering a trade mark for a product protects its distinctive name and distinguishes it as something unique to […]
