For many trade mark owners, licensing your registered trade mark can lead to many advantageous commercial opportunities. Trade mark licensing is an agreement made by a trade mark owner (or licensor) to allow another person (or licensee) the right to use their trade mark for an agreed period. Licensing agreements are particularly useful when franchising, […]
A product name like Johnson & Johnson’s BAND-AID® has become widely used by consumers as a generic description for all types of adhesive bandages. Whilst it is a great achievement of any business whose brand name becomes synonymous with their product, this can cause many issues for a business’ registered trade mark. When registering a […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Before you decide to defend an opposition to your trade mark application, you should consider the requirements involved in such proceedings. By thinking ahead, you can make a better-informed decision as to whether you wish to proceed with your defence. To help you reach your decision, this article outlines the basics of trade mark opposition […]
Trade marks are quickly becoming a valuable asset for many businesses. However, it can be difficult to ascertain the value of your registered trade mark. This is because there are many different methods for valuing your intellectual property. To give you a better insight into valuing a trade mark, this article outlines the most common […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
You might be thinking that trade mark registration is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points: using clear and […]
A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that […]
A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]