A trade mark is one type of intellectual property (IP) protection that protects the brand assets of an individual or a business. A trade mark gives its owner exclusive rights to use, license or sell their trade mark, ensuring that their brand stands out amongst its competitors. This includes having the ability to prevent others […]
Company websites have become the first place most consumers look to engage with a business. As a result, it has become increasingly vital that you consider the rights associated with domain name registration. Additionally, a trade mark enables you to protect and enforce your rights to your brand. This serves as legal protection and a […]
Consider registering trademarks if you want to protect your private company’s intellectual property (IP). Registering your company logo can provide more substantive protection under the Trade Marks Act. You can obtain the exclusive right to use, license and sell your private company’s logo. However, before you file to register your company logo with IP Australia, you should […]
When registering your trade mark internationally, your trade mark priority date is a critical factor. A trade mark priority date is when you filed your trade mark application with IP Australia. Consequently, IP Australia will prioritise your application over others they receive after your priority date. Since the priority date of your Australian trade mark application can […]
Unlike registering your business name, trade mark registration is not a compulsory legal requirement. Instead, trade mark registration is an option to protect your intellectual property (IP) further. Namely, when you register a trade mark, you gain the exclusive rights to use, license and sell your mark. This means you can prevent others from using […]
When establishing your business’ presence, your first step might be obtaining licensing rights to use a domain name. A domain name is an online address that allows consumers to access your business’ website. However, acquiring the right to use a domain name does not necessarily mean that you can prevent others from using the domain […]
If you use a distinctive smell to distinguish your business’s goods or services, you can register your scent trade mark with IP Australia. For example, the eucalyptus scent is a trade mark for golf tees. Whilst it is not impossible to register a scent trade mark to protect your brand, it can be pretty difficult. […]
Intellectual property (IP) is critical to your business’ success. Therefore, you must protect it adequately. One such way to protect your brand is by registering a trade mark. If your business has multiple goods and services offerings, you might wonder whether you can use a single trade mark for all your goods and services. This […]
If you want to protect your brand assets, consider applying for trade mark registration. A trade mark is one form of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks help distinguish your brand from others, ensuring your business stands out from your competitors. However, suppose you are a […]
If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]