Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]
In your day-to-day activity, it is highly likely that you will come across at least one registered trade mark. A trade mark is a form of intellectual property that distinguishes your business’ brand from others in the market. In the instance where you successfully register a trade mark with IP Australia, you gain the exclusive […]
As a business owner, it is common to wish to preserve your unique brand for a product or service that might benefit or otherwise enhance society. Indeed, you may want to exclusively obtain the right to trade mark a colour and ensure that competitors cannot claim your brand as their own to benefit from your […]
A trade mark is a method of distinguishing your distinct product or service. It is a type of protection that differentiates your goods and services from other businesses. You can trade mark a number of your business components, like your logo, brand name, packaging feature, or a combination of these elements. To help you understand […]
A common law trade mark is one that is not formally registered with IP Australia. However, such trade marks are in use within the marketplace to identify goods or services. They include names, phrases and logos that have a reputation in a certain region or area. Importantly, they do not have formal protection under IP […]
You might be thinking that trade mark registration is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points: using clear and […]
At its very core, trade marks are a form of intellectual property that must be capable of distinguishing a good or service from other goods or services in the market. If registered trade marks are no longer capable of doing so, the law cannot protect them. This article outlines how trade marks can lose their […]
Given the time and effort it takes to build a cosmetic brand, it would be a good idea to start protecting your intellectual property. Without legal protection, you risk exposing your brand to being copied by other competitors in the cosmetics industry. This article outlines: the key functions of trade marks and patents; and how […]
When you are beginning to consider protecting your business brand with trade marks, it might be tempting to overlook the difference between registered and unregistered trade marks. Put simply, the key difference between the two is that registered trade marks are filed with IP Australia, whereas unregistered trade marks are not. However, this difference has […]
