As a business owner, trade mark registration has several advantages that make the process a worthy time and financial investment. However, you might be wondering whether you can register several trademarks. This article will take you through any limitations on the number of trademarks you can register and the advantages and disadvantages of having a […]
Once IP Australia advertises a trade mark application as accepted, you have two months to oppose its registration. When opposing trade mark registration to protect your trade mark, there are specific grounds you must rely on to establish a successful opposition. Namely, you can oppose a registration if: This article explains how trade mark opposition […]
Selecting the appropriate class of goods and services is crucial to gaining adequate protection of your intellectual property. For instance, a registered trade mark only protects some goods and services. However, trade mark protection will only apply to those goods and services you registered it in connection with. Ultimately, whether you include one or more […]
As a business owner, you must understand intellectual property rights, including those that cover trade marks. For many businesses, branding is one of the essential elements to success – after all, branding helps people find, identify and remember your company. One such way to protect your brand is through trade mark registration. This article will […]
In the US and Australia, trade mark registration can protect a business name, logo, slogan or anything else that differentiates your business’s goods and services from others. However, a trade mark you registered with the US Patents and Trademarks Office (USPTO) will not enjoy protection in Australia unless you apply for additional protection. To help […]
A trade mark is an excellent way to protect your business’s intellectual property (IP). Registering a trade mark can help establish your brand’s reputation, protect your assets, and help you stand out from competitors. A key element of registering a trade mark is demonstrating that it is distinctive from other trade marks. However, proving distinctness […]
With your intellectual property (IP) being a core aspect of business success, you must protect it properly. Protecting your trade mark includes having some foresight into the future of your business’ offerings. It is common for businesses to expand over time and therefore need to increase the scope of their trade mark. Often, an existing […]
The trade mark process is foreign to many people, particularly those establishing new businesses. You might wonder when the best time to file a trade mark application is. For example, should you file a trade mark application before launching your business? Or should you wait until your business has been up and running for a […]
Your trade mark must distinguish your business’s goods and services from others if you intend to achieve instant registration. For this reason, IP Australia might reject a trademark application containing only a generic word or other generic elements. This is because the trade mark cannot distinguish the specified goods or services. To minimise your risk […]
Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]