A company’s brand identity is quickly becoming one of its most precious assets. While the term ‘brand’ is frequently linked with logos, it actually refers to a lot more. A company’s brand and brand name are crucial to how it interacts with its customers and market and are often its most recognisable asset. This is […]
App creators might avoid trade marks for their app for a variety of reasons. This could be a result of the perceived costs involved in the process of registering a trade mark, the time it takes to apply for a trade mark or a general unawareness of the benefits of trade mark protection. However, trade […]
Creating and coming up with a unique idea or concept for a restaurant has become exceedingly difficult in today’s highly competitive business industry. Protecting your distinctive and original ideas should be a top consideration for every restaurant. As a result, it is critical to have a full understanding of your intellectual property rights and how […]
Different forms of intellectual property protect different types of material. Generally, a trade mark protects the features that make up a business’ brand, whereas copyright protects original works. This article outlines the key differences between trade marks and copyright and explains how to identify whether either form of intellectual property protects a quote. Trade Marks […]
A trade mark is an excellent way of obtaining protection for your brand. A trade mark gives you the exclusive rights to its use, including preventing others from using your trade mark without your consent. If you have a business, chances are you already have a trade mark. This may include your business logo or […]
A key step in the trade mark registration process is selecting your trade mark classes. One of these trade mark classes is trade mark class 40, which relates to services for the treatment of materials. To help you navigate the trade mark class process, this article will take you through what trade mark classes are […]
If you are seeking legal protection for your business’ products, a trade mark is an excellent option. A trade mark is one way to protect your brand and distinguish your product from other products in the market. This gives you both a competitive advantage and legal rights, providing peace of mind that others will not […]
If you have established a business and are looking to obtain trade mark protection, you may be wondering if you can trade mark your service. To help you better understand your trade mark options, this article will take you through whether you can trade mark a service. What Is a Trade Mark? A trade mark […]
A trade mark is a valuable asset for any business to have. In such a competitive market, the benefits of a trade mark cannot be overlooked. However, it can be very confusing to determine what constitutes a trade mark and whether it is worth registering your trade mark. This article will take you through some background […]
If you are a small business owner looking to add a new line of goods to your products, you may be considering selling already established goods. While this might seem like an easy way to draw in new customers and increase your sales, selling trade mark protected items without the consent of the trade mark […]
