A trade mark is one type of intellectual property (IP) protection that gives you the exclusive rights to your business’ brand assets. These exclusive rights include the right to prevent others from infringing on your trade mark, serving as both a legal and marketing tool. Trade mark classes are a way of categorising trade marks […]
Protecting your intellectual property (IP) is essential to the success of your business. Having a trade mark is one way to do this, as it gives you exclusive rights to the use and commercialisation of your trade mark. The importance of trade marks cannot be overlooked and this extends to the renewal of your trade […]
How many companies could you name based simply on a single logo, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their logo or colours. All of these factors contribute to branding and can be protected by trade mark registration. A trade mark is […]
A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
Suppose you have registered a trade mark. In that case, you have enforcement rights to stop others from using any sign that is deceptively similar or substantially identical to what you have registered. This is as long as the infringer is using it concerning similar goods or services. Therefore, you should monitor attempts to use […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
Under various circumstances, IP Australia may reject your trade mark application. One such reason is if there is a geographical element to the trade mark logo. This is because if you try to register a place name for a group of products or services, there is a good chance that: the relevant consumer will believe […]
