Your intellectual property (IP) comprises your business’ most valuable assets. This includes your trade mark registrations, which are an excellent way to protect your brand in domestic and overseas markets. With more businesses extending the availability of their products and services overseas, the ability to protect your brand internationally becomes even more important. This article […]
For many businesses, branding is the ultimate key to success. This is particularly true for fashion brands, where branding is inherently linked to your reputation and popularity. To protect your streetwear brand, it is important that your competitors do not use your brand for their own benefit. One way that you can protect your brand […]
Your business’ intellectual property (IP) is perhaps its most important asset. Although many businesses will remember to protect their business’ tangible assets, such as their machinery and devices, many forget to protect their intangible assets, including elements of their brand. This might include your business logo, song or even brand colours. One such way to […]
When applying to register a trade mark, you will need to select a trade mark class. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. One such trade mark class is class 39, which primarily covers shipping and travel services. To […]
You must select a trade mark class when applying to register a trade mark. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. Class 37, which protects construction-related services, is one of these classes. To help you better understand trade marks, […]
Suppose you are considering registering a trade mark for your intellectual property, such as your business’ logo or slogan. When applying, you must select a trade mark class. Trade mark classes are categories of goods and services that you can register your trade mark under. These classes determine the scope of your trade mark protection. […]
With thousands of supermarkets operating Australia wide, competition in the industry is fierce. Having your brand stand out amongst your competitors will help you establish your reputation in your community, therefore generating more sales. The best way to help your brand stand out is to protect your store from trade mark infringement. One way that […]
Suppose you have gone through the trade mark application process and registered your trade mark. Over time, you might consider expanding your business into new markets or offering new goods and services. In this case, you will need to consider what this means for your registered trade marks. Unfortunately, expanding the scope of your trade […]
Designing your brand assets is the first step in protecting your brand’s intellectual property (IP). Considering IP from the start of your business journey and designing your brand is an excellent way to ensure asset protection. These brand assets might include your business logo, name, packaging, slogan, or song. To be eligible for trade mark […]
A trade mark coexistence agreement is an arrangement between two parties to allow shared use of similar trade marks. A trade mark coexistence agreement can be a proactive measure to reduce potential future conflicts about trade mark use. While trade mark coexistence agreements have many advantages, there are also several risks involved with their use. […]