A trade mark is one type of intellectual property (IP) protection that protects the brand assets of an individual or a business. A trade mark gives its owner exclusive rights to use, license or sell their trade mark, ensuring that their brand stands out amongst its competitors. This includes having the ability to prevent others […]
Company websites have become the first place most consumers look to engage with a business. As a result, it has become increasingly vital that you consider the rights associated with domain name registration. Additionally, a trade mark enables you to protect and enforce your rights to your brand. This serves as legal protection and a […]
Intellectual property (IP) is critical to your business’ success. Therefore, you must protect it adequately. One such way to protect your brand is by registering a trade mark. If your business has multiple goods and services offerings, you might wonder whether you can use a single trade mark for all your goods and services. This […]
If you want to protect your brand assets, consider applying for trade mark registration. A trade mark is one form of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks help distinguish your brand from others, ensuring your business stands out from your competitors. However, suppose you are a […]
If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]
Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
If you have created and intend to sell a food product, you are probably looking for the best ways to protect it from other imitations. This article will take you through whether you can register a trade mark for your food product and other potential ways of protecting your food product from being misused by […]
Registering a trade mark for your business is an excellent way to protect its intangible assets. Although the process is usually long and complex, online applications have made this much more manageable. Australia’s IP office, IP Australia, has developed several tools to help you apply for trademarks online. This article will take you through a […]
As a business owner, trade mark registration has several advantages that make the process a worthy time and financial investment. However, you might be wondering whether you can register several trademarks. This article will take you through any limitations on the number of trademarks you can register and the advantages and disadvantages of having a […]
As a business owner, you must understand intellectual property rights, including those that cover trade marks. For many businesses, branding is one of the essential elements to success – after all, branding helps people find, identify and remember your company. One such way to protect your brand is through trade mark registration. This article will […]