If you are an overseas business owner wanting to trade in Australia, you should consider protecting your intellectual property (IP) in Australia. This includes your trade marks, as an existing trade mark in your home country will not be protected in Australia. This article will take you through some key things to consider if you are […]
As a business owner, you may have considered registering your trade mark to provide your intellectual property (IP) an extra layer of protection. A key concept that you need to understand is trade mark classes. This article will take you through what you need to know about trade mark classes and whether you can add […]
Your intellectual property (IP) is an important business asset. As the very core of your brand, you must protect your IP. Registered trade mark protection is one such way to do this. However, there are a number of key trade mark concepts that you must understand. This includes whether you can obtain a registered trade […]
Having a registered trade mark is an excellent asset for your business. Not only can a trade mark help distinguish your brand from others and make your business more valuable, having it registered makes it much easier to enforce your trade mark rights. Imagine you find a business that has already registered a trade mark […]
A trade mark is a type of intellectual property (IP) protection that gives you exclusive rights to use and commercialise your business’ brand assets. These exclusive rights serve as a useful legal and marketing tool, enabling you to grow your business through effective branding. For example, you might choose to obtain a trade mark over […]
Your intellectual property (IP) is one of the most important parts of your business. Trade mark protection is a great way to protect your business’ IP. It usually provides you with exclusive rights to the use and commercialisation of your trade mark. However, in certain instances, it is possible to have identical trade marks co-existing […]
A trade mark is one type of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks are important as they help distinguish your brand from others, ensuring your goods and services stand out from your competitors. Whether you are a sole trader or are the director of a company, […]
A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
Whether you are an Instagram influencer or using Instagram as a marketing platform for your business, you might be wondering how you can protect your name. To help protect your brand and have it stand out, you should consider registering a trade mark. This article will guide you through the four key steps to register […]