When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Protecting your intellectual property (IP) is essential to the success of your business. Having a trade mark is one way to do this, as it gives you exclusive rights to the use and commercialisation of your trade mark. The importance of trade marks cannot be overlooked and this extends to the renewal of your trade […]
How many companies could you name based simply on a single logo, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their logo or colours. All of these factors contribute to branding and can be protected by trade mark registration. A trade mark is […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
As your business grows, the need to protect its intellectual property (IP) increases. Registering a trade mark for elements of your business’ brand is one way to do this. Trade mark registration has a multitude of benefits, including providing you with exclusive rights of use. One of the first steps to apply for trade mark registration […]
When applying for trade mark registration, one of the first steps is to classify your goods or service into the relevant trade mark class or classes. One of these 45 trade mark classes is class 33, which covers most alcoholic beverages (with one key exception). To help you better understand trade mark classifications, this article […]
If you are in the business of making hand tools, it would be worth protecting your goods with a trade mark. Your business can benefit from trade mark protection for several reasons. These include protecting your brand from being misappropriated by your competitors in the industry. You can also develop a distinct brand image, and […]
If you have designed an innovative process, you may be wondering if you can trade mark it to gain legal protection. However, a trade mark is unlikely to be the best option for protection for your process. To help you better understand your intellectual property (IP) options, this article will take you through what a […]
The trade mark processing time is inherently long and often complex. If you are looking to register your trade mark fast, this can be particularly frustrating. Therefore, it is essential that you take all steps necessary to reduce the trade mark processing time where possible. To help you reduce the processing time, this article will […]
