If you are running a business, you may be getting many messages at once, particularly from your legal and marketing teams. Your trade mark lawyers tell you to register a trade mark before putting it out into the marketplace. On the other hand, your marketing team wants to push forward with the advertising campaign this […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
A company’s intellectual property can be one of its most valuable assets. Therefore, it is worth considering how your company might protect its intellectual property via registered trade marks. A registered trade mark protects the features of your company that make it distinguishable from others in the industry. This can include your company name, logo […]
As a jeweller, you will likely want to register a jewellery trade mark to protect your intellectual property and make your brand more recognisable. However, many jewellers fail to maximise their brand value when registering a trade mark with IP Australia, Australia’s trade mark registration body. Instead, they make simple mistakes that damage a trade […]
When you begin drafting your trade mark application, you will probably see unfamiliar terms like ‘priority date’. It is essential to understand what a priority date is, whether you register your trade mark nationally or internationally. A trade mark priority date is the date that you filed your trade mark application with IP Australia. This […]
A trade mark examiner from IP Australia may request that you file evidence of use under the Trade Marks Act 1995. The evidence can be related to ‘future intended use’ or ‘current use’ (depending on whether you have begun using the trade mark in commerce yet). The term ‘evidence of usage’ generally refers to information about […]
Companies in the furniture or design industries frequently register their goods as industrial designs to protect themselves against copycats. However, industrial designs are only protected for a limited time, never exceeding 25 years. On the other hand, trade mark protection is typically limitless in time, subject to you extending the registration periods. Therefore, some manufacturers […]
If you are a new business looking to protect your brand, or an established business looking to further your brand’s security, you may be considering a trade mark for your business’ name. However, it is important to know that your registered business name is not the same thing as a registered trade mark. This means […]
Preparing your trade mark application can be a stressful experience. However, knowing what IP Australia (as the agency that administers trade marks in Australia) expects from your application will make a world of difference. When it comes to protecting an image via a registered trade mark, you must ensure that you clearly represent your image […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
