With your intellectual property (IP) being a core aspect of business success, you must protect it properly. Protecting your trade mark includes having some foresight into the future of your business’ offerings. It is common for businesses to expand over time and therefore need to increase the scope of their trade mark. Often, an existing […]
The trade mark process is foreign to many people, particularly those establishing new businesses. You might wonder when the best time to file a trade mark application is. For example, should you file a trade mark application before launching your business? Or should you wait until your business has been up and running for a […]
A trade mark is one form of intellectual property (IP) protection that protects your brand assets, including your business name, logo, song, colours or even a specific shape of your packaging. Essentially, a trade mark allows you to protect and enforce your rights to your brand and distinguish it from your competitors. This serves as […]
After coming up with a business idea, your first instinct might be to protect that idea. However, a registered trade mark cannot protect an original idea alone. Rather, it can only protect how you express your idea through your branding. This might include the: name you eventually call your business; unique logo you use to […]
Understandably, many business owners choose to trade under their family names. If you use your name to help establish your business’ identity within your community, you might be inclined to register your name as a trade mark. Put simply, a registered trade mark protects the goods and services that make up your business. When you […]
When it comes to protecting your intellectual property in the healthcare industry, you should consider registering a trade mark. A registered trade mark can protect the features of your brand that make it unique, such as your business name or logo. As the owner of a registered trade mark, you obtain the exclusive right to […]
When applying to register a trade mark, you will need to select a trade mark class. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. One such trade mark class is class 39, which primarily covers shipping and travel services. To […]
You must select a trade mark class when applying to register a trade mark. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. Class 37, which protects construction-related services, is one of these classes. To help you better understand trade marks, […]
Suppose you are considering registering a trade mark for your intellectual property, such as your business’ logo or slogan. When applying, you must select a trade mark class. Trade mark classes are categories of goods and services that you can register your trade mark under. These classes determine the scope of your trade mark protection. […]
As an owner of a textile manufacturing business, you should probably look into protecting your brand. Your business name is your trade brand. It distinguishes your products and services from those of your competitors. Trade marks primarily allow consumers to identify the origin of products or services, but they also increase goodwill and serve as […]
