When you start a business, you have a lot of decisions to make. You might be thinking about what kind of product to sell, where to set up your business and how to hire employees. However, protecting your phrases, taglines and other elements you use to market your goods and services is often overlooked. You […]
Even though the terms ‘trade mark’ and ‘trade dress’ may seem interchangeable, there are some key differences between the two. You should know the difference between the two terms to ensure that your business’ brand is adequately protected. This article outlines the key differences between a trade mark and a trade dress. Trade Mark or […]
Before moving forward with registering a trade mark for your logo or catchy jingle, you will have to make sure no one else has already trade marked something similar. Infringement cases can be costly if you do not do your prior research. This article will explore: what a trade mark is; how infringement comes about; […]
Many trade mark owners are unaware that they can oppose trade mark applications listed on the Trade Mark Search. You have a two-month window from the date a trade mark is advertised to file a notice of intention to oppose the trade mark application. This article outlines the reasons you can rely on when opposing […]
When you started to consider applying for a trade mark, you may have noticed that there are multiple ways to apply. IP Australia provides three ways to apply for a trade mark, the first two being a TM Headstart application and a standard application. However, both of these applications serve fairly different purposes and require […]
The process of registering a trade mark may seem complicated at first, especially considering the different deadlines during the application process. Missing a deadline could mean that your trade mark application lapses, and you may have to reapply for trade mark protection. This article outlines the deadlines involved in the trade mark application process and […]
Your intellectual property (IP) is the most valuable asset of your business. Registering a trade mark is an important milestone in a business, granting you protection and enforcement rights. However, registering your IP is only the first step in the life cycle of your IP. After registration, you need to manage your trade mark. This […]
As home to some of Australia’s most in-demand jobs, the tech industry is both fast-growing and competitive. Protecting your tech business’ intellectual property (IP) is a great way to protect your brand and its assets. This can give you a leg up over other tech businesses. Having a trade mark gives you exclusive trading rights and […]
If your trade mark does not meet IP Australia’s requirements, you will receive an adverse examination report in response. This report will give you the reasons you did not meet the requirements and give you options to respond and overcome these reasons. These options will differ depending on the issues mentioned in the report. To […]
Trade marks distinguish your goods or services from other businesses and help build your brand. As a creative business, obtaining trade mark protection for your clothing brand is a great way to protect your brand’s intellectual property (IP). This will prevent others from using a design the same as or similar to yours. This article […]
