There is a very fine line between popularity and market dominance, with the latter often having negative consequences in the trade mark domain. Over time, a brand might become so famous that it becomes a household name. While seemingly good for business, this has led to companies losing their trade mark registration through trade mark […]
With branding being linked to reputation and popularity, your brand is ultimately the key to success for many businesses. However, having a unique brand name does more than just help you stand out from competitors. Having a unique brand name is a requirement if you wish to register a trade mark. This article will take you […]
Understandably, many business owners choose to trade under their family names. If you use your name to help establish your business’ identity within your community, you might be inclined to register your name as a trade mark. Put simply, a registered trade mark protects the goods and services that make up your business. When you […]
You must select a trade mark class when applying to register a trade mark. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. Class 37, which protects construction-related services, is one of these classes. To help you better understand trade marks, […]
When running a business, you may have some valuable assets that you would like to protect. On top of physical belongings that you must secure, you may also have intangible assets that require protection through a trade mark. Before filing a trade mark application, it is important to understand the entire process and how protection […]
Whilst it may seem like there are an overwhelming amount of factors to take into consideration before registering a trade mark, the process of registration is quite simple. By bearing the following tips in mind when registering a surgical goods trade mark under class 10, you can ensure that the process of registration is a […]
In order to register your trade mark, it must be unique enough for IP Australia to differentiate it from other similar brands. However, sometimes, having a common surname in a trade mark you are registering means it will not be unique enough to distinguish your goods or services from others. Therefore, this article will outline […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]
