When you begin drafting your trade mark application, you will probably see unfamiliar terms like ‘priority date’. It is essential to understand what a priority date is, whether you register your trade mark nationally or internationally. A trade mark priority date is the date that you filed your trade mark application with IP Australia. This […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
Suppose you have registered a trade mark. In that case, you have enforcement rights to stop others from using any sign that is deceptively similar or substantially identical to what you have registered. This is as long as the infringer is using it concerning similar goods or services. Therefore, you should monitor attempts to use […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
When applying for trade mark registration, one of the first steps is to classify your goods or service into the relevant trade mark class or classes. One of these 45 trade mark classes is class 33, which covers most alcoholic beverages (with one key exception). To help you better understand trade mark classifications, this article […]
If you are in the business of making hand tools, it would be worth protecting your goods with a trade mark. Your business can benefit from trade mark protection for several reasons. These include protecting your brand from being misappropriated by your competitors in the industry. You can also develop a distinct brand image, and […]