Your business’ intellectual property (IP) is perhaps its most important asset. Although many businesses will remember to protect their business’ tangible assets, such as their machinery and devices, many forget to protect their intangible assets, including elements of their brand. This might include your business logo, song or even brand colours. One such way to […]
When it comes to protecting your intellectual property in the healthcare industry, you should consider registering a trade mark. A registered trade mark can protect the features of your brand that make it unique, such as your business name or logo. As the owner of a registered trade mark, you obtain the exclusive right to […]
When applying to register a trade mark, you will need to select a trade mark class. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. One such trade mark class is class 39, which primarily covers shipping and travel services. To […]
You must select a trade mark class when applying to register a trade mark. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. Class 37, which protects construction-related services, is one of these classes. To help you better understand trade marks, […]
Once you successfully register a trade mark with IP Australia, you gain the exclusive rights to use, licence and sell your trade mark. In other words, no other business can use your trade mark in relation to the same goods and services that your trade mark protects. To help explain these rights in further detail, […]
Suppose you are considering registering a trade mark for your intellectual property, such as your business’ logo or slogan. When applying, you must select a trade mark class. Trade mark classes are categories of goods and services that you can register your trade mark under. These classes determine the scope of your trade mark protection. […]
When applying to register a trade mark for your goods or services, you will need to select trade mark classes that you will use this trade mark for. The process of selecting your trade mark classes is essential because it determines the scope of your trade mark protection. Trade mark class 42 is one of […]
A trade mark is an excellent way to protect your business intellectual property (IP). It provides an avenue to stop others from using your brand without your consent. However, suppse you do not have a registered trade mark. In this case, you will have to rely on a claim that your goods or serves have […]
If you are thinking of purchasing or obtaining a license to use a registered trade mark, you will likely need to contact the trade mark owner. One of the main benefits of having a publicly accessible trade mark registry in Australia is that you can easily find the owner of a registered trade mark. To […]
Trade marks are one type of intellectual property (IP) protection that you can obtain for your business. One main benefit of trade mark registration is the ability to commercialise your trade mark, with trade mark licencing being one way to do this. Trade mark licencing is the process by which a trade mark owner allows […]