If you are a small business owner looking to add a new line of goods to your products, you may be considering selling already established goods. While this might seem like an easy way to draw in new customers and increase your sales, selling trade mark protected items without the consent of the trade mark […]
It might be surprising to know how common trade mark infringement is. Unfortunately, it is becoming increasingly common. This is due to the competitive market as businesses register more trade marks to protect their brand. To limit the possibility of finding yourself in an unwanted trade mark dispute, this article outlines what trade mark infringement […]
Building up a following on YouTube takes countless hours and a lot of effort. For this very reason, you want to make sure that the brand you have worked hard to establish has protection from being copied by others. This article outlines how a registered trade mark can protect your YouTube channel name and three […]
Trade mark owners have the exclusive right to use, licence, and sell their trade mark. Licensing is a great way to commercialise your intellectual property without selling it. However, you should clearly set out the terms on which another party can licence your trade mark. This article outlines the different types of licences available and […]
Once you register your trade mark, you might think that you can sit back and relax, assured that your goods or services are adequately protected. However, it is your responsibility as a trade mark owner to protect your trade mark. This article provides a general overview of what you should do after you apply for […]
Intellectual property (IP) is the most important asset of your business. Your IP helps distinguish your goods or services from all of your competitors, forming a critical part of your brand and business identity. If you are buying or selling a business or transferring any aspect of ownership of your business, it is important to change […]
It is easy for business owners to overlook the importance of trade marking features of their business’ brand, given the time and costs involved in registering a trade mark. However, trade marks are a valuable asset and can significantly enhance the value of your business. This article outlines: trade mark basics; and three reasons why […]