A trade mark is one type of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks are important as they help distinguish your brand from others, ensuring your goods and services stand out from your competitors. Whether you are a sole trader or are the director of a company, […]
For many businesses, their trade mark can be a valuable intangible asset. Luckily, when you commercialise your trade mark, you can bring even more money to your business. A trade mark is a form of intellectual property protection that can protect the unique features of your business brand, ranging from your business name to its […]
Once you successfully register a trade mark with IP Australia, you gain the exclusive rights to use, licence and sell your trade mark. In other words, no other business can use your trade mark in relation to the same goods and services that your trade mark protects. To help explain these rights in further detail, […]
Registering a trade mark can be a long and tedious process. Once IP Australia accepts your application, you might feel relief and think that there is nothing more to be done. However, as the owner of a registered trade mark, you should make sure that you use your trade mark. After IP Australia has approved […]
For many trade mark owners, licensing your registered trade mark can lead to many advantageous commercial opportunities. Trade mark licensing is an agreement made by a trade mark owner (or licensor) to allow another person (or licensee) the right to use their trade mark for an agreed period. Licensing agreements are particularly useful when franchising, […]
A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
A company’s brand identity is quickly becoming one of its most precious assets. While the term ‘brand’ is frequently linked with logos, it actually refers to a lot more. A company’s brand and brand name are crucial to how it interacts with its customers and market and are often its most recognisable asset. This is […]
