Trade marks are one type of intellectual property (IP) protection that you can obtain for your business. One main benefit of trade mark registration is the ability to commercialise your trade mark, with trade mark licencing being one way to do this. Trade mark licencing is the process by which a trade mark owner allows […]
Trade marks are one form of intellectual property (IP) protection that you can seek for your business. A trade mark gives you exclusive use to your trade marked brand asset, including the right to its commercial use. Indeed, a trade mark licensing agreement is one way you can commercialise your trade mark. This article will […]
Franchising is an increasingly popular business model in Australia, with franchises employing over half a million people and annual revenue exceeding $100 billion across more than 1,300 franchises nationwide. With the intellectual property (IP) of a business forming its entire brand identity, trade marks are the foundation of franchises. Therefore, whether you are a franchisor […]
As home to some of Australia’s most in-demand jobs, the tech industry is both fast-growing and competitive. Protecting your tech business’ intellectual property (IP) is a great way to protect your brand and its assets. This can give you a leg up over other tech businesses. Having a trade mark gives you exclusive trading rights and […]
If your business intends to reuse images, text or music from the public domain, it is likely that your business requires a copyright licence to use those materials. For instance, without a valid copyright licence, your business could face civil and criminal penalties if it reproduces copyrighted material without permission. This article outlines: what copyright […]
Like any other property, you can buy and sell trade marks. However, since trade marks are intangible, it is important for trade mark owners to understand the processes involved in selling their trade mark to ensure that the sale goes to plan. This article will outline: what a registered trade mark is; how to sell […]