As an advertiser, applying for a trade mark within the correct class is a crucial business decision. It helps you focus your business’ direction, protects your logo, brand or identifier and puts other people on notice that they cannot infringe on your intellectual property. Therefore, there are a number of considerations to make during the process. If […]
The words that are associated with your business, product or brand are essential. They illustrate what your brand stands for in the marketplace. When you decide to trade mark a word, it can be a simple process if: your goods and/or services are relatively unique; and the word you are trade marking is not widely […]
Registering a trade mark can be expensive, and saving money during your trade mark registration process can help you allocate your business capital more deliberately. This article will explore some key considerations to think about before lodging your application if you want to save money when registering a trade mark. 1. Only Pick Relevant Trade […]
Your domain name is one of the most important aspects of your brand portfolio. It is usually the way customers first interact with your brand online. Making sure you have the right to use your domain name, and preventing others from taking advantage of your brand’s goodwill, is a fundamental consideration. If you are interested […]
Business owners often overlook the value in their business’ intellectual property. However, a business’ IP can end up being one of the most valuable assets it owns. This article outlines: the two main steps that you should take to value your IP; and why a business might choose to value its IP. Before Valuing Your […]
When starting a small business, it is easy to become overwhelmed by all the registration requirements needed to get your business operating. However, it is important that small business owners do not overlook the importance of trade mark protection. Trade marks can become essential for long-term growth. This article outlines: what a trade mark is; […]
Trade marks are a great way to protect your business’ intellectual property (IP) and help establish your brand’s reputation. Trade mark registration can help protect your brand assets and make your business stand out from competitors. As a new or early stage business, you might wonder whether registering a trade mark is necessary so early […]
Do you have a foreign business looking to expand into the Australian market? If you would like to operate in Australia whilst also protecting your intellectual property, then you will need to apply for a valid Australian trade mark. You can either do this by: applying for a trade mark in Australia; or filing an […]
If you are a business owner about to begin a trade mark application, you should be wary of making mistakes. Ensuring you correctly manage and deliver your trade mark application can: save you time and money; and help to avoid lengthy legal disputes. Receiving your trade mark will help you to better protect your brand […]
