Registering your company name with the Australian Securities and Investment Commission (ASIC) is the first step to starting your business. However, if you intend to prevent other people from using your company name, you should also trade mark it with IP Australia. Securing your intellectual property in your company name early sets a good tone […]
Unless you intend to trade under your own name, you must register your business name. However, it is important to note that registering your business name does not automatically give you rights over the name. If you want to have exclusive rights to your business name, you will need to apply to register a trade […]
Once you register your trade mark, you might think that you can sit back and relax, assured that your goods or services are adequately protected. However, it is your responsibility as a trade mark owner to protect your trade mark. This article provides a general overview of what you should do after you apply for […]
Your intellectual property (IP) is an asset, and like all other assets of your business, you must manage it properly to get the most out of it. Identifying and protecting your IP is only the first step in the life-cycle of your IP. There are a number of different approaches or methods you can take […]
A nonprofit organisation can benefit from trade marking its name or logo, not only to protect its brand from being misused by other organisations but also to develop brand recognition. This article outlines: what a trade mark is; and three reasons why nonprofit organisations trade mark their names or logos. If trade marks seem like […]
