Determining the goods and services for use in your trade mark application is perhaps one of the most critical steps. The trade mark classes you select will determine the scope of your trade mark protection. Failure to register your trade mark under too many or too few classes may have negative consequences. To help you […]
Often, trade mark owners can come across accepted trade mark applications that bear a close resemblance to their already registered trade marks. In this instance, owners have a two-month window from when IP Australia advertises a trade mark as accepted to oppose the trade mark application. This article outlines the basics of trade mark opposition […]
Although the process of applying for a registered trade mark is relatively straightforward, it is easy to make mistakes during the application process, which can lead to further costs. This article outlines five points you should consider when applying for a trade mark yourself. 1. Are Trade Marks Right for You? Before trade mark registration, […]
Your intellectual property (IP) is your business’ most important asset. It is the very core of your brand, making it essential to take the necessary steps to protect it. Obtaining a trade mark is one way to protect your IP. The trade mark application process consists of several steps, including nominating the most relevant trade mark […]
Registered trade marks are becoming useful and valuable assets for many businesses. A registered trade mark can not only protect your brand from being misused by competitors, but the exclusive rights associated with trade marks can also allow your business to commercialise its trade marks. This article outlines three ways in which you can use […]
Once you have considered your intellectual property (IP) assets and protected them, such as through obtaining trade mark registration, it is important that you devise a strategy for their ongoing protection. An IP strategy is a great way to help you monitor, revise and manage your IP. It can provide structure to ensure you get […]
If you are in the early stages of setting up your business but wish to protect your intellectual property (IP) as soon as possible, your trade mark application may be an ‘intention to use’ application. To help you better understand what this means for your trade mark application, this article will take you through three […]
The cost of registering a trade mark is determined by the type of business you have and the specific items or services you want to protect with your trade mark. It is commonly suggested that you hire a trade mark attorney rather than relying on doing it for free yourself. An attorney can save you […]
It is possible to have similar or identical trade marks in the Australian trade marks database in some cases. Trade marks, for example, are registered in relation to certain items or services that fit into several categories. As a result, two identical marks with the same name that are registered by separate owners and cover […]
