A company’s intellectual property can be one of its most valuable assets. Therefore, it is worth considering how your company might protect its intellectual property via registered trade marks. A registered trade mark protects the features of your company that make it distinguishable from others in the industry. This can include your company name, logo […]
As a jeweller, you will likely want to register a jewellery trade mark to protect your intellectual property and make your brand more recognisable. However, many jewellers fail to maximise their brand value when registering a trade mark with IP Australia, Australia’s trade mark registration body. Instead, they make simple mistakes that damage a trade […]
When you begin drafting your trade mark application, you will probably see unfamiliar terms like ‘priority date’. It is essential to understand what a priority date is, whether you register your trade mark nationally or internationally. A trade mark priority date is the date that you filed your trade mark application with IP Australia. This […]
Companies in the furniture or design industries frequently register their goods as industrial designs to protect themselves against copycats. However, industrial designs are only protected for a limited time, never exceeding 25 years. On the other hand, trade mark protection is typically limitless in time, subject to you extending the registration periods. Therefore, some manufacturers […]
At its core, a registered trade mark must be capable of distinguishing one business from another. If you have two similar trade marks which overlap in function, this can cause great confusion amongst consumers. Consequently, IP Australia can reject your application if it is substantially identical or deceptively similar to an existing trade mark. This […]
If you are a new business looking to protect your brand, or an established business looking to further your brand’s security, you may be considering a trade mark for your business’ name. However, it is important to know that your registered business name is not the same thing as a registered trade mark. This means […]
Preparing your trade mark application can be a stressful experience. However, knowing what IP Australia (as the agency that administers trade marks in Australia) expects from your application will make a world of difference. When it comes to protecting an image via a registered trade mark, you must ensure that you clearly represent your image […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
A trade mark is one way for you to increase the value of your brand. A trade mark helps distinguish your brand’s assets from competitors by giving you exclusive rights to the use of your trade mark. One type of trade mark you can register is the three-dimensional shape of your goods. To help you […]
Major companies do not establish their brand overnight. Instead, the process takes place over a long period of time and requires significant investment in intellectual property (IP). This includes investment into trade marks. Therefore, this article will take you through the importance of trade mark registration for your startup. When Should a Startup File for […]
