A trade mark is one form of intellectual property (IP) protection that protects your brand assets, including your business name, logo, song, colours or even a specific shape of your packaging. Essentially, a trade mark allows you to protect and enforce your rights to your brand and distinguish it from your competitors. This serves as […]
After coming up with a business idea, your first instinct might be to protect that idea. However, a registered trade mark cannot protect an original idea alone. Rather, it can only protect how you express your idea through your branding. This might include the: name you eventually call your business; unique logo you use to […]
Although it is not a legal requirement, you can use the TM symbol to identify your unregistered trade marks. A trade mark is a form of intellectual property that can distinguish your goods and services from those offered by your competitors. Whilst business owners typically associate trade marks with their logos, trade marks can also […]
In your day-to-day activity, it is highly likely that you will come across at least one registered trade mark. A trade mark is a form of intellectual property that distinguishes your business’ brand from others in the market. In the instance where you successfully register a trade mark with IP Australia, you gain the exclusive […]
Understandably, many business owners choose to trade under their family names. If you use your name to help establish your business’ identity within your community, you might be inclined to register your name as a trade mark. Put simply, a registered trade mark protects the goods and services that make up your business. When you […]
Before your trade mark application is approved for registration, it must pass several steps as part of the application process. This includes an assessment by Australia’s trade mark office, IP Australia. IP Australia will determine whether or not your trade mark meets all the requirements for registration. Where your trade mark does not meet IP […]
Your intellectual property (IP) comprises your business’ most valuable assets. This includes your trade mark registrations, which are an excellent way to protect your brand in domestic and overseas markets. With more businesses extending the availability of their products and services overseas, the ability to protect your brand internationally becomes even more important. This article […]
Nowadays, many businesses depend on the online market to generate sales. For this reason, a domain name can be one of the most important ways that your business establishes itself in this market. A domain name gives online businesses a unique electronic address that allows your customers to find your business’ website. If you are […]
For many businesses, branding is the ultimate key to success. This is particularly true for fashion brands, where branding is inherently linked to your reputation and popularity. To protect your streetwear brand, it is important that your competitors do not use your brand for their own benefit. One way that you can protect your brand […]
Many trade mark applicants are unaware of the different costs and fees involved when registering a trade mark. Without considering these fees, you could find yourself spending more on a trade mark than you had anticipated. To avoid this, this article outlines some of the costs you should consider before registering a trade mark. Trade […]