How many companies could you name based simply on a single logo, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their logo or colours. All of these factors contribute to branding and can be protected by trade mark registration. A trade mark is […]
A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
Under various circumstances, IP Australia may reject your trade mark application. One such reason is if there is a geographical element to the trade mark logo. This is because if you try to register a place name for a group of products or services, there is a good chance that: the relevant consumer will believe […]
Applying for a trade mark can seem like a daunting task at first glance. From all the requirements in your application to considering the needs of your business, there is a lot that goes into the application process. To help you when applying for a trade mark, it is a good idea to consider working […]
As your business grows, the need to protect its intellectual property (IP) increases. Registering a trade mark for elements of your business’ brand is one way to do this. Trade mark registration has a multitude of benefits, including providing you with exclusive rights of use. One of the first steps to apply for trade mark registration […]
When applying for trade mark registration, one of the first steps is to classify your goods or service into the relevant trade mark class or classes. One of these 45 trade mark classes is class 33, which covers most alcoholic beverages (with one key exception). To help you better understand trade mark classifications, this article […]
If you are in the business of making hand tools, it would be worth protecting your goods with a trade mark. Your business can benefit from trade mark protection for several reasons. These include protecting your brand from being misappropriated by your competitors in the industry. You can also develop a distinct brand image, and […]
If you have designed an innovative process, you may be wondering if you can trade mark it to gain legal protection. However, a trade mark is unlikely to be the best option for protection for your process. To help you better understand your intellectual property (IP) options, this article will take you through what a […]
The trade mark processing time is inherently long and often complex. If you are looking to register your trade mark fast, this can be particularly frustrating. Therefore, it is essential that you take all steps necessary to reduce the trade mark processing time where possible. To help you reduce the processing time, this article will […]
