A trade mark is one type of intellectual property (IP) protection that gives you the exclusive rights to your business’ brand assets. These exclusive rights include the right to prevent others from infringing on your trade mark, serving as both a legal and marketing tool. Trade mark classes are a way of categorising trade marks […]
Protecting your intellectual property (IP) is essential to the success of your business. Having a trade mark is one way to do this, as it gives you exclusive rights to the use and commercialisation of your trade mark. The importance of trade marks cannot be overlooked and this extends to the renewal of your trade […]
As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
Suppose you have registered a trade mark. In that case, you have enforcement rights to stop others from using any sign that is deceptively similar or substantially identical to what you have registered. This is as long as the infringer is using it concerning similar goods or services. Therefore, you should monitor attempts to use […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
As your business grows, the need to protect its intellectual property (IP) increases. Registering a trade mark for elements of your business’ brand is one way to do this. Trade mark registration has a multitude of benefits, including providing you with exclusive rights of use. One of the first steps to apply for trade mark registration […]
When applying for trade mark registration, one of the first steps is to classify your goods or service into the relevant trade mark class or classes. One of these 45 trade mark classes is class 33, which covers most alcoholic beverages (with one key exception). To help you better understand trade mark classifications, this article […]
If you have designed an innovative process, you may be wondering if you can trade mark it to gain legal protection. However, a trade mark is unlikely to be the best option for protection for your process. To help you better understand your intellectual property (IP) options, this article will take you through what a […]
The trade mark processing time is inherently long and often complex. If you are looking to register your trade mark fast, this can be particularly frustrating. Therefore, it is essential that you take all steps necessary to reduce the trade mark processing time where possible. To help you reduce the processing time, this article will […]