Trade marks are one form of intellectual property (IP) protection that you can seek for your business. A trade mark gives you exclusive use to your trade marked brand asset, including the right to its commercial use. Indeed, a trade mark licensing agreement is one way you can commercialise your trade mark. This article will […]
A trade mark is one form of intellectual property (IP) that makes up a large part of your business’ value. Trade marks help distinguish your brand from others, ensuring your goods and services stand out from your competitors. In addition, registering a trade mark over your brand assets brings with it a multitude of marketing […]
A trade mark is one excellent way to protect your business’ intellectual property (IP). In addition, it provides a multitude of legal and marketing benefits that you can leverage to aid the growth of your business. A trade mark gives you exclusive rights over your trade mark. While it is not always necessary to register […]
With apps being a multi-billion dollar industry and growing each year, making your app stand out from the crowd can be difficult. One such way to ensure the success of your app is to protect your intellectual property (IP). Having a trade mark is one type of IP protection that can help protect your brand […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that […]
A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]