A trade mark is a form of intellectual property protection that distinguishes your brand from competitors. Trade marks can take many forms. Certain trade marks, such as your business logo or other images, may include figurative elements. Therefore, this can make it difficult to conduct a trade mark search. Indeed, conducting a trade mark search […]
Trade marks are one type of intellectual property protection. A trade mark helps distinguish your brand from competitors by giving you the exclusive rights to use the mark in connection with your business. The trade mark classes system separates trade marks by their use. One of these classes is class 32, which covers beer and […]
Trade marks are an excellent tool to help your brand stand out amongst competitors. Accordingly, it is important to register your trade mark to receive the best protection. Registration allows you to enjoy the full benefits of trade mark protection. To help you with your trade mark application, this article will take you through the […]
A trade mark is one way to help your brand stand out in the marketplace. Businesses will often seek to register a trade mark for their business name, logo, slogan or even their business’ jingle. However, while trade marks can take many forms, there are some restrictions on what you can and cannot register as […]
Protecting the brand of your business is critical to its success. One key way to protect your business’ brand is by registering a trade mark for your brand’s assets. Trade mark registration has a multitude of benefits, including giving you the exclusive rights to use and commercialise your trade mark. Importantly, you must stay on […]
If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to obtain trade mark registration. Trade mark registration is one way to protect your business’ intellectual property (IP) and ensure your brand has sufficient protection […]
In 2020, multinational technology company, Apple, entered into a trade mark dispute with food blog, Super Healthy Kids. The dispute was over Super Healthy Kid’s use of a pear in their logo. Apple’s opposition was on the basis that the pear would be too similar to their iconic apple logo. Likewise, Apple believed the logo […]
Once you have a trade mark for your business, you will need to continue maintaining it in order to receive the benefits. One of these maintenance steps is to renew your trade mark. The trade mark renewal process occurs every ten years and includes filing a renewal application and paying the relevant renewal fees. This […]
To be eligible for trade mark registration, your brand asset must be distinctive. This means that it can be distinguished from other goods or services in the same market as yours. One of the best ways to have a strong, distinguishable trade mark is to have a fanciful or arbitrary trade mark. This article will […]