When applying to register a trade mark for your goods or services, you will need to select trade mark classes that you will use this trade mark for. The process of selecting your trade mark classes is essential because it determines the scope of your trade mark protection. Trade mark class 42 is one of […]
A trade mark is an excellent way to protect your business intellectual property (IP). It provides an avenue to stop others from using your brand without your consent. However, suppse you do not have a registered trade mark. In this case, you will have to rely on a claim that your goods or serves have […]
Trade marks are one type of intellectual property (IP) protection that you can obtain for your business. One main benefit of trade mark registration is the ability to commercialise your trade mark, with trade mark licencing being one way to do this. Trade mark licencing is the process by which a trade mark owner allows […]
Once you have registered your trade mark, you might be wondering what happens next. Registering your trade mark is only the first step in the life cycle of your trade mark management. With new trade mark filings rising year by year, keeping up with potential infringement is becoming increasingly difficult. Trade mark watch services provide […]
If you have ever submitted a trade mark application, or have a registered trade mark for your business’ logo already, chances are you are already familiar with the trade mark process. However, as your business grows and evolves, you might be looking to rebrand. This may include amending your logo. In short, it is possible […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
If you are a new business looking to protect your brand, or an established business looking to further your brand’s security, you may be considering a trade mark for your business’ name. However, it is important to know that your registered business name is not the same thing as a registered trade mark. This means […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
A trade mark is one way for you to increase the value of your brand. A trade mark helps distinguish your brand’s assets from competitors by giving you exclusive rights to the use of your trade mark. One type of trade mark you can register is the three-dimensional shape of your goods. To help you […]
Major companies do not establish their brand overnight. Instead, the process takes place over a long period of time and requires significant investment in intellectual property (IP). This includes investment into trade marks. Therefore, this article will take you through the importance of trade mark registration for your startup. When Should a Startup File for […]