Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
When establishing your business and its brand, registering a trade mark is an important step. However, it is important to consider that applying for and registering your trade mark is only the first step in your trade mark’s life cycle. In fact, your trade mark will require ongoing maintenance for as long as you intend […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A registered trade mark gives you the exclusive rights to use the mark in connection to your industry. Trade mark classes are a way to categorise your goods or services by their use. Choosing a trade mark class or classes […]
Your intellectual property is a critical part of your business. This makes it essential to have the best practices in place to protect it adequately. An intellectual property (IP) holding company is one way to control your IP portfolio, including your trade marks. To help you decide whether an IP holding company is suitable for […]
As a provider of such essential services, having a good reputation is critical to the success of your medical practice. Having a trade mark is one way to ensure that your medical practice’s brand is suitably protected. It will also help prevent your medical practice from being confused with any competitor medical practices, helping you […]
With a unique ‘one country, two systems’ policy that distinguishes it from mainland China, Hong Kong is a unique market for Australian businesses. Considered an international financial hub and an excellent base for Australian businesses entering the Asian market, many Australian businesses are already taking advantage of the Australia-Hong Kong free trade agreement. It is […]
To compete in today’s market, you must take the necessary steps to protect your business’ intellectual property – this includes protecting the name of your products. Unfortunately, as you grow your business, competitors will become more likely to steal or copy your product name. This can put your reputation and, therefore, the value of your […]
The trade mark registration process can at times be long and complex. So, naturally, a substantial amount of paperwork results from this process. For example, these documents may include your application itself, documents arising from the examination process and reminder notices of impending deadlines. Therefore, if you have a trade mark and are concerned about […]
As your business grows in both value and success, protecting your business logo becomes more important. One of the best ways to protect your business logo is to register it as a trade mark. A trade mark shows your competitors and consumers that you consider your logo a valuable part of your business – enough […]