Once you have considered your intellectual property (IP) assets and protected them, such as through obtaining trade mark registration, it is important that you devise a strategy for their ongoing protection. An IP strategy is a great way to help you monitor, revise and manage your IP. It can provide structure to ensure you get […]
If you are in the early stages of setting up your business but wish to protect your intellectual property (IP) as soon as possible, your trade mark application may be an ‘intention to use’ application. To help you better understand what this means for your trade mark application, this article will take you through three […]
One of the key benefits of trade mark registration is the exclusive rights to commercialise your trade mark. This includes licensing your trade mark. Licensing a trade mark refers to the process of a trade mark owner giving someone permission to use their trade mark within certain limitations. Typically, this is in exchange for payment. If […]
When you are setting up a business and establishing your brand, you may be struggling to decide what you can register as a trade mark. Unfortunately, there is often a lot of confusing information about what you can and cannot register for a trade mark. If you are registering a trade mark for your business’ […]
Having your own business with a unique product is a big achievement. The increase in popularity of natural and herbal products in recent years also does not seem to be going away, meaning there is fierce competition. To help your brand and product stand out, trade marks are an essential part of your business. To assist […]
A trade mark is an excellent way to protect the brand of your business. A trade mark is what distinguishes your brand from others, helping your business stand out in any market. However, trade marks can take many forms, making it difficult for you to decide what trade marks your business should have. To help […]
For businesses hoping to stand out amongst their competitors, having a distinct brand is an essential component of their business. As your business grows and the market becomes more competitive, registering a trade mark for your brand will become an essential element to the success of your business. This article will take you through five […]
Your intellectual property (IP) is the most important aspect of your business. No matter how big or small your business is, you must protect your IP. This will protect your business and its value. This means it is also equally important to avoid infringing on someone else’s trade mark. To avoid doing so, you must […]
With nearly 4 billion people worldwide having access to smartphones, the number of apps available for download in the app store is enormous. With nearly two million apps available on Apple phones alone, mobile apps are a multi-billion dollar industry that continues to grow each year with no signs of slowing down soon. The vast […]
If you are building your business and establishing your brand, you might already be considering what elements of your intellectual property (IP) you want to register as a trade mark. This can give rise to many questions about what is eligible for a trade mark. To help you navigate the trade mark process, this article […]