Many business owners are surprised to know that trade marks can exist even if they have not registered them. Like other forms of intellectual property, trade marks are often generated internally within a business. This is because business owners might use a name, logo, slogan, and even distinctive colour to distinguish their goods and services […]
Your business’ intellectual property (IP) is perhaps its most important asset. Although many businesses will remember to protect their business’ tangible assets, such as their machinery and devices, many forget to protect their intangible assets, including elements of their brand. This might include your business logo, song or even brand colours. One such way to […]
When it comes to protecting your intellectual property in the healthcare industry, you should consider registering a trade mark. A registered trade mark can protect the features of your brand that make it unique, such as your business name or logo. As the owner of a registered trade mark, you obtain the exclusive right to […]
When applying to register a trade mark, you will need to select a trade mark class. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. One such trade mark class is class 39, which primarily covers shipping and travel services. To […]
You must select a trade mark class when applying to register a trade mark. The process of selecting your trade mark classes is important because your trade mark will only have protection under the classes you select. Class 37, which protects construction-related services, is one of these classes. To help you better understand trade marks, […]
For many businesses, their trade mark can be a valuable intangible asset. Luckily, when you commercialise your trade mark, you can bring even more money to your business. A trade mark is a form of intellectual property protection that can protect the unique features of your business brand, ranging from your business name to its […]
Once you successfully register a trade mark with IP Australia, you gain the exclusive rights to use, licence and sell your trade mark. In other words, no other business can use your trade mark in relation to the same goods and services that your trade mark protects. To help explain these rights in further detail, […]
Suppose you are considering registering a trade mark for your intellectual property, such as your business’ logo or slogan. When applying, you must select a trade mark class. Trade mark classes are categories of goods and services that you can register your trade mark under. These classes determine the scope of your trade mark protection. […]
As an owner of a textile manufacturing business, you should probably look into protecting your brand. Your business name is your trade brand. It distinguishes your products and services from those of your competitors. Trade marks primarily allow consumers to identify the origin of products or services, but they also increase goodwill and serve as […]
With thousands of supermarkets operating Australia wide, competition in the industry is fierce. Having your brand stand out amongst your competitors will help you establish your reputation in your community, therefore generating more sales. The best way to help your brand stand out is to protect your store from trade mark infringement. One way that […]
