If you are a new business owner, you will want to protect your interests in the company. To gain ownership over your business name, you may consider registering the name with the Australian Securities and Investments Commissioner (ASIC) and then applying for trade mark registration with IP Australia. ASIC is the federal regulator of company […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
A company’s intellectual property can be one of its most valuable assets. Therefore, it is worth considering how your company might protect its intellectual property via registered trade marks. A registered trade mark protects the features of your company that make it distinguishable from others in the industry. This can include your company name, logo […]
As a jeweller, you will likely want to register a jewellery trade mark to protect your intellectual property and make your brand more recognisable. However, many jewellers fail to maximise their brand value when registering a trade mark with IP Australia, Australia’s trade mark registration body. Instead, they make simple mistakes that damage a trade […]
A trade mark is one of a company’s most cost-effective assets. A registered trade mark’s renewable term is nearly always 10 years. When you average the cost of renewing your trade mark over that time, it can amount to less than a couple of hundred dollars each year. Therefore, when you consider the importance of […]
You have decided to establish your own food truck company. You have your original concept a food truck, a website, and a social media presence. Then, it occurs to you that you have done nothing to safeguard your company’s intellectual property rights. This article covers the measures you should take to safeguard your food truck […]
When you are thinking about how to protect your intellectual property, you should consider that trade marks can exist even if you have not applied to IP Australia for a trade mark or if it yet to be approved as a trade mark. This is called an unregistered trade mark. Many businesses use unregistered trade marks to […]
When you begin drafting your trade mark application, you will probably see unfamiliar terms like ‘priority date’. It is essential to understand what a priority date is, whether you register your trade mark nationally or internationally. A trade mark priority date is the date that you filed your trade mark application with IP Australia. This […]
A trade mark examiner from IP Australia may request that you file evidence of use under the Trade Marks Act 1995. The evidence can be related to ‘future intended use’ or ‘current use’ (depending on whether you have begun using the trade mark in commerce yet). The term ‘evidence of usage’ generally refers to information about […]
Companies in the furniture or design industries frequently register their goods as industrial designs to protect themselves against copycats. However, industrial designs are only protected for a limited time, never exceeding 25 years. On the other hand, trade mark protection is typically limitless in time, subject to you extending the registration periods. Therefore, some manufacturers […]
