As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
Suppose you have registered a trade mark. In that case, you have enforcement rights to stop others from using any sign that is deceptively similar or substantially identical to what you have registered. This is as long as the infringer is using it concerning similar goods or services. Therefore, you should monitor attempts to use […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
Small-to-medium enterprises (SMEs) make up about 99.8% of all businesses in Australia and contribute to more than 55% of the total GDP. With SMEs making up such a large portion of the Australian market, it is important that your SME stands out amongst the rest. A trade mark is one way that you can distinguish your […]
Under various circumstances, IP Australia may reject your trade mark application. One such reason is if there is a geographical element to the trade mark logo. This is because if you try to register a place name for a group of products or services, there is a good chance that: the relevant consumer will believe […]
Applying for a trade mark can seem like a daunting task at first glance. From all the requirements in your application to considering the needs of your business, there is a lot that goes into the application process. To help you when applying for a trade mark, it is a good idea to consider working […]
As your business grows, the need to protect its intellectual property (IP) increases. Registering a trade mark for elements of your business’ brand is one way to do this. Trade mark registration has a multitude of benefits, including providing you with exclusive rights of use. One of the first steps to apply for trade mark registration […]
You may be left feeling disappointed with IP Australia’s decision during your trade mark opposition proceedings. This is especially likely if the outcome is not in your favour. Of course, you have the option of appealing the decision of IP Australia to either the Federal Courts or the Administrative Appeals Tribunal. However, there are a […]
When applying for trade mark registration, one of the first steps is to classify your goods or service into the relevant trade mark class or classes. One of these 45 trade mark classes is class 33, which covers most alcoholic beverages (with one key exception). To help you better understand trade mark classifications, this article […]
If you are in the business of making hand tools, it would be worth protecting your goods with a trade mark. Your business can benefit from trade mark protection for several reasons. These include protecting your brand from being misappropriated by your competitors in the industry. You can also develop a distinct brand image, and […]
