The success of your business is almost entirely dependant on your brand, making it important that you protect it. When looking to protect your business’ intellectual property (IP) with a trade mark application, it can be easy to decide against seeking legal advice and opt for filing your trade mark application yourself. However, filing your […]
As home to some of Australia’s most in-demand jobs, the tech industry is both fast-growing and competitive. Protecting your tech business’ intellectual property (IP) is a great way to protect your brand and its assets. This can give you a leg up over other tech businesses. Having a trade mark gives you exclusive trading rights and […]
A Google Ads campaign is an important function for your business to have an online presence. A Google Ads campaign features your paid ad on the first page of a Google search when someone types in your chosen keywords. It is common for businesses to use their competitors business name, brand, or trade mark as part […]
If your trade mark does not meet IP Australia’s requirements, you will receive an adverse examination report in response. This report will give you the reasons you did not meet the requirements and give you options to respond and overcome these reasons. These options will differ depending on the issues mentioned in the report. To […]
Your business’ intellectual property (IP) is its most important asset, so you should take the necessary measures to protect it. This includes protecting your trade marks. A trade mark is a way that you can distinguish your goods or services from other businesses. Trade marks help increase the value of your brand and your business […]
Malaysia and Australia have a strong economic and trade relationship. In 2019, Malaysia was Australia’s second-largest trading partner in the Association of Southeast Asian Nations (ASEAN). It was also its ninth-largest trading partner overall. Approximately 3,800 Australian companies are trading with Malaysia, more than 300 of which have physical locations in Malaysia. Australia and Malaysia […]
Protecting your business’ intellectual property (IP) is a critical step in establishing your business’ brand. Trade mark protection helps define your brand and the direction of your business. With this in mind, you may wonder if you can add a class to your trade mark when registering or maintaining a trade mark. This article will […]
Your business’ intellectual property (IP) is one of its most valuable assets. With your brand being critical to the success of your business, you should protect it properly. This includes trade mark protection, which can be done by lodging an application for trade mark registration. Trade mark registration refers to formally protecting your trade mark, […]
Having a registered trade mark is an essential aspect of your business’ intellectual property (IP). The key benefit of having a trade mark is that it gives you exclusive rights to use your trade mark and allows you to enforce your rights over any infringing trade marks. However, proving trade mark infringement can be a […]
Protecting your business’ intellectual property (IP) and brand is important. You should not underestimate the importance of your brand, and it is essential that you adequately protect it. Registering a trade mark is a great way to protect your IP, giving you exclusive rights to use and commercialise your trade mark. Registering your trade mark is […]
