A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that […]
Purchasing an existing trade mark is a great way to enter an established market. However, there are several issues to consider before buying an existing trade mark, such as getting the transfer of ownership right and documenting the exchange. If your trade mark transfer is done right the first time, it will help you avoid […]
