Your business’ intellectual property (IP) is perhaps its most important asset. Although many businesses will remember to protect their business’ tangible assets, such as their machinery and devices, many forget to protect their intangible assets, including elements of their brand. This might include your business logo, song or even brand colours. One such way to […]
If you have successfully registered a trade mark with IP Australia, you might be ready to sit back and relax, assured that your app is protected. However, it is your responsibility as a trade mark owner to take further measure. You need to ensure no one infringes on your trade mark rights. This article provides […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
A great way to identify if a business name, logo or phrase is a trade mark is whether it bears the reserved symbol ‘®’ or not. However, there is no legal requirement that all registered trade marks must carry the reserved symbol, and even when the symbol is in use, there are some common mistakes […]
Your business’ intellectual property (IP) is its most important asset. This includes your trade marks, which you may wish to seek registration for. However, obtaining trade mark registration is only the first step in the life-cycle of your trade marks. Once your trade mark is registered, there are a number of steps you should take. This […]
